Outsourced business development is easy to sell and hard to judge from the outside. You are buying a way of thinking, and you usually get to see it only after the contract is signed.
So here it is first. The book sets out the diagnosis we run before deciding where a pipeline should come from, why partnerships and events buy borrowed trust that cold outreach has to build from nothing, and how to tell a report that changes a decision from one that only looks busy.
- Written by Khaled Badr founder of KF Agency, where BDGL was built, and thirteen years in this market
- The partnership and events chapter is the closest thing to a written account of what BDGL runs day to day
- Seven parts, in order where you stand, what you are aiming at, which strategy, which tactic, which channel, how you close, then the plan and its budget
- Free, and nothing is sold in it no sign-up, no email, no pitch at the end
Written in Egyptian Arabic, with the English terms kept where you would hear them.